PRISM
I led the creative direction for the PRISM campaign from concept ideation through execution, developing the brand’s feeling, scouting authentic locations, sourcing models, overseeing the shoot and post-production editing, and even designing branded apparel for in-store staff at Herbal Wellness Center locations. The campaign was crafted to resonate with the hard-working, no-nonsense male who values discretion and practicality in his cannabis experience, reflecting a balance of grit, calm, and quiet confidence throughout the visuals and storytelling.
